How often do I need to update or pay attention to my social media sites to attract views or keep them current?

Social media sites are a great way to promote your business. They’re the wave of the future, and you won’t find another hugely effective, up-to-the-moment way to market your product. When you start to promote your business with social media, you’ll see incredible results that you’ve never before imagined. It really is the one of the best ways to market your business in the present, very interactive online world.

So you’ve gotten your social media sights set up – you have a blog, you have a Facebook account, and you’ve made a name for yourself on Twitter, too. One of the first questions you might have now would be, how often do I need to update or pay attention to my social media sites to attract views or keep them current?

That’s a very good question, indeed. Setting up social networking sites is one thing, but maintaining them is a whole different venture. It’s also extremely vital to capitalizing on the effectiveness of the marketing that social media can do for you.

Different types of social media can be updated at different intervals, though. If you are maintaining a blog on your website, you want to make sure your content is high-quality, and you’ll need to update it several times per week. Unlike the up-to-the-moment nature of Facebook statuses or Twitter feeds, blogs are the more literary aspect of social media and you’ll want to be sure to treat them as such. Make sure that your blog entries are well written with solid content and meaty, interesting, dynamic points in each one. The good news about blogs is that you’ll only need to update them about 3 times per week, possibly 4 if your blog gets a heavy amount of traffic. You can update it every day, but it isn’t completely necessary, as you’ll have posted several paragraphs worth of content very recently – as in, one or two days before – and you’ll want to give your readers a chance to catch up with their reading without inundating them with too much to read at once.

Facebook and Twitter updates, though, are a different story altogether. Since these updates should be shorter – only one or two sentences each, or a few phrases – they’ll be easier to update on a more prolific basis. You should update your Facebook and Twitter feeds several times per day (at least, during the week) to get maximum results. You can even use the same sentences or updates for both venues, and there are programs you can set up which will feed your Twitter updates into your Facebook status.

All in all, keep a watchful eye on your competitors and make sure to keep your sites up-to-date, and you’ll reap wonderful rewards from social marketing.